Privacy Policy

1. Introduction

Northfernwayt ("we", "us", or "our") provides AI-driven decision-optimization tooling built on backtested historical modeling. This Privacy Policy describes how we collect, use, store, and disclose information when you visit our website, create an account, or otherwise interact with our services (collectively, the "Service"). By using the Service, you acknowledge the practices described in this policy.

2. Information We Collect

We collect information in the following general categories:

• Account Information

  Name, email address, and credentials supplied when you register for or configure access to the Service.

• Usage Data

  Information about how you interact with the Service, including pages viewed, session duration, and feature usage, generally collected automatically.

• Device and Technical Data

  Browser type, operating system, IP address, and similar diagnostic identifiers necessary to operate and secure the Service.

• Communications

  Any information you provide when contacting us for support, feedback, or general inquiries.

3. How We Use Information

Information collected through the Service is generally used to:

• — Provide, maintain, and improve the core functionality of the Service.
• — Authenticate accounts and safeguard against unauthorized access.
• — Respond to support requests and other communications you initiate.
• — Monitor aggregate usage patterns to inform product decisions.
• — Comply with applicable legal obligations.

4. Legal Basis for Processing

Where applicable data protection law requires a legal basis for processing, we generally rely on one or more of the following: your consent, the necessity of processing to perform a contract with you, our legitimate interest in operating and securing the Service, or compliance with a legal obligation. Specific bases may vary depending on your jurisdiction and should be confirmed with qualified counsel.

5. Cookies and Similar Technologies

The Service may use cookies and comparable technologies to maintain session state, remember preferences, and understand usage patterns. Most browsers allow you to control or disable cookies through their settings; doing so may affect certain functionality of the Service.

6. How We Share Information

We do not sell personal information. We may share information with:

• — Service providers who perform functions on our behalf, such as hosting or analytics, under confidentiality obligations.
• — Professional advisors, including legal and financial consultants, where necessary.
• — Authorities, where disclosure is required to comply with applicable law, regulation, or legal process.
• — A successor entity in connection with a merger, acquisition, or asset transfer, subject to standard confidentiality practices.

7. Data Retention

We retain information for as long as necessary to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary depending on the type of information and the purpose for which it was collected.

8. Data Security

We apply reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, alteration, or disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. International Data Transfers

If you access the Service from outside the country in which our systems are hosted, your information may be transferred to, stored in, and processed in a jurisdiction with different data protection laws. Where required, we aim to implement appropriate safeguards for such transfers.

10. Your Rights and Choices

Depending on your jurisdiction, you may have rights to access, correct, delete, restrict, or port your personal information, and to object to certain processing activities. To exercise any available rights, please contact us using the details on our Contact page. We will respond in accordance with applicable law.

11. Children's Privacy

The Service is not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If you believe a child has provided us with information, please contact us so we can take appropriate action.

12. Third-Party Links

The Service may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties, and we encourage you to review their respective privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Material changes will be reflected by an updated "Last updated" date at the top of this page.

14. Contact

If you have questions about this Privacy Policy or our data practices, please reach out through the details provided on our Contact page.